U. of California Says Tiger Woods Cost Sponsors $12 Billion (NKE,ACN)

tigerwoods112/28/2009- According to a report from researchers at the University of California, Davis, nkeshareholders of Tiger Woods sponsors, including Nike Inc (NYSE:NKE) and Accenture Plc (NYSE:ACN), may have lost up to $12 billion in the wake of the golf-powerhouse's decision to take a break from the sport following his infidelity.

Shares of Nike are trading up 0.4% and Accenture is up 1.1% despite the report.

by Chip Brian