DIY Haircut Kits Market Size, Share, Trends, Application Analysis and Growth by Forecast to 2020-2030

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Stay-at-home orders, and social distancing norms are contributing to thesales of DIY haircut kits amid the global COVID-19 pandemic. Rising predilectionof consumers’ towards style quotient, and fashion trends are favoring thegrowth of DIYhaircut kits market. The market surpassed a US$ 6 Bn milestone in 2019revenues, concludes a new Future Market Insights (FMI) report. DIY haircut kitsare gaining widespread popularity amid increasing focus on men’s self-care andpersonal grooming. Top players in personal care industry are exploring thelucrative possibilities in customization and DIY trends, according to thereport. According to FMI’s analysis, the global DIY haircut kits market isprojected to exhibit just about 2% CAGR over the forecast period (2020-2030).

“Improved battery life and new product launches by majormanufacturers will support market growth through 2030,” says the FMIanalyst.

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Key Takeaways of DIY Haircut Kits Market Study

  • Sales of clipper & trimmer kits will experience a boom on the back of soaring demand from consumers through 2030.
  • Battery-driven and portable cordless clipper & trimmer kits are in greater demand compared to conventional kits driven by direct power source.
  • Sales of scissors are gaining momentum in view of prolific demand from skilled professionals thereby generating substantial revenue.
  • Salons/professionals remain prominent end-users of DIY haircut kits.
  • East Asia holds the majority share in the global DIY haircut kits market.

DIY Haircut Kits Market – Key Growth Factors

  • Enhanced safety features, and convenient operation are key attributes boosting the sales of DIY haircut kits.
  • Greater economic wealth of consumers will drive the market growth through the forecast period.
  • Ecommerce trend is pushing the growth of DIY haircut kits market thereby boosting the online sales where lockdown restrictions are eased.
  • Heightening demand for high/premium range DIY haircut kits will propel the market growth through 2030.

DIY Haircut Kits Market – Key Restraints

  • Offline sales of DIY haircut kits will continue to suffer amid stringent lockdown protocols imposed by governments with supermarkets selling only essential goods. However, the market is projected to recover by 2020 end.
  • Lack of skill on the part of consumers can lead to bad results which restricts the wider adoption of DIY haircut kits.

Impact of COVID-19 on DIY Haircut Kits Market

With most countries either in complete or partial lockdown due toCOVID-19, multi-brand stores, supermarkets, hypermarkets, and hair saloons havebeen shut down as well. Consequently, DIY haircut kits witnessed a downfall inoffline and online sales during first half of 2020. On the other hand, China,the original epicenter of COVID-19, is on the recovery path. This has caused anupheaval in demand for DIY haircut kits as delivery of non-essential productshave resumed. Hence, online sales in China continue to gain traction. However,in countries such as India where the delivery of non-essential items is stillrestricted, the sales of DIY haircut kits remain limited, both online andoffline.

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Competitive Landscape of DIY Haircut Kits Market

Some of the major companies profiled in this FMI report include, but arenot limited to, Oster Professional, FLYCO, Sunbeam Products, Inc., Procter& Gamble (Braun GmbH), Havells India Ltd., Zed Lifestyle Pvt. Ltd.,Panasonic Corporation, Wahl Clipper Corporation, Beardo, Koninklijke PhilipsN.V., Conair Corporation, Spectrum Brands, Inc., Andis Company, Xiaomi, andRiwa. Various partnership activities and innovation are being prioritized byplayers in DIY haircut kits market. For instance, Beardo and Flipkart partneredin 2019 where they reached a deal which allowed Beardo’s electric trimmer andgrooming kit to be sold on Flipkart. On the other hand, The Wahl ClipperCorporation introduces a new cordless detailer in the market equipped withT-fast blade in July, 2019.

More about the Report

This Future Market Insights study of 250 pages provides all-inclusiveinsights on the global DIY haircut kits market. The market analysis is based onproduct type (clipper & trimmer kit, scissors set), end user(salon/professional, personal/home-care), price range (high/premium,mid-range/economy), sales channel (modern trade, departmental stores, specialtystores, franchise outlet, online stores) across six regions (North America,Latin America, Europe, East Asia, South Asia & Pacific, Middle East &Africa).

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