Global Marketing Automation Software Market Size 2021 By Share, Industry Statistics, Global Trends Evaluation, Geographical Segmentation, Business Challenges and Investment Opportunities Analysis till 2030

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In a recent published report, Global Marketing Automation Software Market report for till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Global Marketing Automation Software Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further

It has ushered a rise in exposure to technology and information at the click of a button in form of smartphones and internet and thus this has propelled most of the businesses to shift their marketing strategy to the online space. So much so that customers are increasingly interacting with businesses regarding information on products and services digitally. The recent rise in CRM initiatives by businesses through SaaS, cloud computing and other proprietary software have also served as key drivers for this industry.

Market Dynamics
The gen Y customer of today is exposed to information from a gazillion sources through social media marketing, email marketing, web marketing, mobile marketing and what not. The businesses do all that they can to be among the frontrunners for the brand recall in the minds of their customers for their offerings. The small and medium enterprises use these channels aggressively as it presents a level playing field even against behemoths with years of market experience in their arsenal. It also shields them against the need to employ additional workforce as automation kicks in. Companies are beginning to reap the rewards of investing early in the marketing automation software and late-movers are increasingly catching up. The demand is constantly on the rise as companies look to launch more and more advertisement campaigns and promotional strategy towards their customer segments. The need to make these marketing automation software packages available at low costs for the small and medium businesses with a relatively low turnover has caught the attention of the package vendors and they are rapidly customizing their offering with additional features at multi-layered prices. Of late, it has been evident that there has been a lot of market consolidation among these vendors in the form of mergers and acquisition to enhance their customer base and diversify their portfolio.

Market Segmentation
In terms of geography, most of the revenue of these vendors come from the Americas particularly the USA in North America. The other such regions of importance are the EMEA and the APAC region. The market could also be segmented into the specific industries that they operate under namely healthcare, hospitality, education, manufacturing, and retail. The deployment model also varies as companies have the option to deploy the automation software package in their facility or avail the service remotely through cloud interface. The size of the customer (businesses in this case) also determines the kind of marketing automation software packages customized and could be segregated into big or small scale businesses on the basis of their revenue. Also, one of the major segmentation is the kind of solution offered through the automation software package. This could encompass either only a single solution or a combination of many solution packages like social media marketing. email marketing, inbound marketing, lead generation, web & mobile marketing. Based on the requirement and price, such packages are being made available to businesses of all sizes at affordable prices.

The criticality of generating a lead, converting them and then ensuring that they stay a loyal customer for a longer period, as an idea is rapidly gaining momentum. In order to gain in the long run, the market for marketing automation looks bright for now. As more and more people gain access to smartphones and internet, in particular, the developing countries, the market is only going to grow much wider both in size and opportunity. The ability to customize every offering according to the needs of a particular business rather than an entire segment would be a key competitive advantage in days to come.

Key Players
Some of the major players in the market include Hubspot, Salesforce, IBM, Act-on software, Oracle, Adobe systems and Infusionsoft
Report ContentsRegional AnalysisReport Highlights
Market segments
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market – Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
North America
US and Canada
Latin America
Mexico, Brazil, Argentina and Rest of Latin America
Western Europe
EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe
Eastern Europe
Rest of Eastern Europe
Asia Pacific
Australia and New Zealand
Rest of Asia Pacific

Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
South Africa
North Africa
Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Market Segmentation
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage

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