InvestorNewsBreaks - Nexstar Media Group Inc.'s (NASDAQ: NXST) Subsidiary Launches Data-Driven Audience Insights Platform - STELLAR

(Investor Brand Network via Comtex)

Nexstar Media Group's (NASDAQ: NXST) Nexstar Digital, a division of the company's wholly owned subsidiary, Nexstar Media Inc., today announced the launch of STELLAR. The proprietary data-driven audience platform gives advertisers the ability to seamlessly purchase digital and linear advertising across Nexstar's network of 199 owned or operated television stations, 120 local web sites and 284 local news and weather mobile apps. "As the ad technology industry continues to evolve, we're focused on streamlining the buying process for our advertisers to provide an outcome-driven solution that meets their audience targeting needs without using cookies or other third-party identifiers," said Karen Brophy, president, Nexstar Digital. "Our customers in the financial services, retail and quick service restaurants industries have seen substantially better results using STELLAR, including an increase of as much as 40 times return on ad spend, a 30% increase in online orders leveraging our unique targeting capabilities, and a 40% increase in revenue on a per-order basis. It is exceedingly clear that STELLAR meets the needs of our customers and drives strong ROI during a time of fundamental shifts in the media industry."

To view the full press release, visit https://ibn.fm/24Sjd

About Nexstar Media Group Inc.

Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Media Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC's UHF discount). The division's portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 120 local websites and 284 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates NewsNation, formerly WGN America, a national news and entertainment cable network reaching 75 million television homes, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% stake in TV Food Network, a top-tier cable asset. For more information, visit www.Nexstar.tv.

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