Elizabeth Arden Entered Into Long-Term Licensing Agreement With Kate Spade New York For FragrancesElizabeth Arden (NASDAQ:RDEN) has entered into an exclusive long-term global licensing agreement with kate spade new york for the manufacture, distribution and marketing of kate spade new york fragrances.
A debut fragrance is expected in fall of 2010.
Executive Vice President of Global Fragrance Marketing at Elizabeth Arden, Art Spiro, said, "kate spade new york is the ideal brand partner for Elizabeth Arden. kate spade new york has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the kate spade new york lifestyle to the next level."