Global Men’s Grooming Products Research Report 2020-2025 Growth Analysis by Product Types, Application, Latest Trend, Demand, Business Development with Top Key Players | Adroit Market Research

(The Express Wire via Comtex)

The global men's grooming products market research report 2020-2025 covers the key players/brands, region, type, application & it also examines the industry status, competition landscape, share, growth rate, future trends, drivers, opportunities and challenges.

Global Men’s Grooming Products Market

The growth of the global men’s grooming products market is majorly driven by the rising awareness among the male consumers on personal appearance and wellness. In addition, the growing penetration of media is also anticipated to boost the growth of the global men’s grooming products market over the forecast period. However, attitude towards conventional masculinity has rapidly changed and men are now varying into several skincare products such as scrubs, moisturizer, whitening creams, anti-aging creams, and others to enhance their physical appearance. In addition, some other significant drivers of the men’s grooming products market is the growing penetration of social media as well as e-commerce industry. The online shopping market is currently experiencing a huge growth rate owing to the time saving and convenient way of purchasing products. Likewise, the rising penetration of several social media platforms such as Facebook, YouTube, WhatsApp, Instagram, etc. are also positively impacting consumers, especially the young population to enhance their physical appearance.

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In addition to this, the increase in the disposable income has also driven the demand for male grooming products, and this factor is expected to significantly rise the global men’s grooming products market over the forecast period. On the other hand, the huge advancements in the e-commerce market has offered the potential consumers more information about the wide range of grooming products available in the global men’s grooming market, and hence the demand for particular specification-based grooming products has increasing at a rapid pace. Furthermore, the rising demand for the fragrance market which may include perfumes and deodorants is also growing in the recent years, contributing to the rise in demand for global men’s grooming products market. Owing to the increasing trend of facial hair and beard, the demand for shave-care products is growing at a significant pace.

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The global men’s grooming products market segmentation can be done depending on the several factors such as product, distribution channel, price range, as well as geographical regions. In terms of product, the market is fragmented into electric products, toiletries, after shaving lotions, and many others. In between these, the male toiletries segment is dominated for the largest revenue rate in the men’s grooming products market, and it is expected to grow at a rapid pace over the forecast period. On considering the distribution channel, the global men’s grooming products market is fragmented into pharmacy stores, hypermarkets and supermarkets, as well as online stores. According to the price range, the men’s grooming products market is divided into mass products and premium products. In terms of regional landscape, the global market is segregated into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. Among these, European market for men’s grooming products market is accounted for highest growth rate.

The key players of the industry are Beiersdorf AG, L’oreal Group, Procter and Gamble and Unilever among others. The report on global men’s grooming products gives a detailed study of the market overview and segments along with strategies and policies adopted by the key players.

The report on global men’s grooming products gives a detailed study of the market overview and segments along with strategies and policies adopted by the key players.

The concept of Men’s Grooming products exists since the era of Egyptian queen Cleopatra. History indicates of men pampering themselves through various means. Use of scented baths, oil massages for skin hydration, trimming of beards and treatments for balding men. Since then the products have been developing and growing.

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During the period of the American Civil War during the year 1858-1859, the leading company in consumer products Procter and Gamble, was lucky to get a bulk order for making soaps for soldiers. Thus giving the company a big opportunity and allowing soldiers to get an experience of the products. The industry saw benchmark growth in the year of 1900s with the involvement of leading Hollywood stars promoting various grooming products. Initially, the men’s grooming product range included fragrant oils and later products like Kohl to line the eyes, rouge for lips and cheeks, makeup for nails, skin care cream.

In the modern age Men’s grooming products have grown tremendously and a wide range of products have been added to the list. The new generation of men are aware about the importance of self-grooming and do not hesitate to spend time and money on it. In the late 1900’s companies like Old Spice, Gillete, Phillips, L’Oreal, Axe and Just for men were introducing various grooming products for men. These products aimed to provide the special demands of the male generation. These products boasted of having specific ingredients suitable for various skin types of men.

However, the market dynamics changed in towards the end of the 20the century and early 2000s. With development of technology and the e-commerce concepts, popularity of these products grew a lot. This is the time when start-up’s, especially in the developing countries of the Asian continent. Launch of brands like House 99 by David Beckham, Bulldog, Beerdo, haapilyunmarried, Bombay Shaving Company, Wild stone have further helped the market grow. In the year of 2018, the Channel launched its own personal line of make up for men in the name of boy Capel. The product was launched as a set of tinted fluid, moisturizing lip balm and shades of eyebrows.

Today wide range of products are available across the market, in economy and luxury product range. Startups have managed to secure funding for their unique product range and have grown exponentially. Industry experts have predicted the growth rate to be almost 50%. This is because the consumers also have increased spending power and don’t hesitate to spend on these products. From personalization of products and fragrances to becoming a part of daily care routine, the men’s grooming industry is expected to grow.

Some popular names in the luxury product range are 18.21 Man Made, Big Boy, Freebird Organics, Beau Brummel, Guise etiquette, Evolution Man and many others. Another trend that is influencing the market is the organic nature of production. There is a growing demand for organic products as opposed to the chemicalbased product range. Companies need to work on the concept of organic products and develop products that are of organic nature.

Some Major Points from TOC:

Chapter 1. Executive Summary

Chapter 2. Research Methodology

Chapter 3. Market Outlook

Chapter 4. Global Men’s Grooming Product Market Overview, By Type

Chapter 5. Global Men’s Grooming Product Market, By Application

Chapter 6. Global Men’s Grooming Product Market Overview, By Region

Chapter 7. Company Profiles

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