As consumers tighten their belts and find a middle ground between spending too much and not spending at all, Barron's has picked ten companies that stand to benefit. 1) Amazon.com (NASDAQ:AMZN) was selected for its discount pricing and convenience over brick-and-mortar retail stores; 2) Apple (NASDAQ:AAPL) for its continued innovative products that keep consumers coming back for the latest iPod, iPhone and Mac; 3) Bed Bath & Beyond (NASDAQ:BBBY) was picked for its low prices and wide selection of merchandise; 4) Chipotle Mexican Grill (NYSE:CMG) should capitalize on the health-conscious consumer and the trend toward eating out at less expensive restaurants; 5) J. Crew (NYSE:JCG) stores have a nice look-and-feel vs. competitors and company just topped expectations and raised guidance; 6) Nike (NYSE:NKE) should benefit on its international presence; 7) Safeway (NYSE:SWY) has remodeled its stores and is offering more organic and healthier food options; 8) Target (NYSE:TGT) selected for customer perception of greater value and chic status; 9) Toyota (NYSE:TM) picked for its stylish, affordable cars including the Prius hybrid model; and 10) Urban Outfitters (NASDAQ:URBN) has found a niche with the 18-30 year old consumer and hasn't diluted the brand with too many stores.

Contact Chip Brian

SmarTrend analyzes over 5,000 securities simultaneously throughout the trading day and provides its subscribers with trend change alerts in real time. To get a free trial of our trading calls and maximize your trading results, please visit http://www.TradeTheTrend.com.

Get exclusive, actionable insight into how the market is expected to trend prior to market open with our free morning newsletter. Sign up at www.TradeTheTrend.com/signup.html