3/17/2010-Yahoo! (NASDAQ:YHOO) announced Wednesday that it has signed a definitive agreement to acquire Citizen Sports (www.citizensports.com), a company that brings sports to fans' favorite social networking sites and mobile devices through innovative applications.
The acquisition is intended to strengthen Yahoo!'s social strategy of enriching, aggregating and distributing social content from across the entire Web, and offering a highly customizable social experience.
Bryan Lamkin, senior vice president, Consumer Products Group, commented, "Yahoo! is in a unique position to combine our deep expertise in content and aggregation technology to offer a highly personalized social experience. Sports has been among the earliest online categories to experience rapid social proliferation, and the combination of Citizen Sports leading products with our world-class sports experience on Yahoo! Sports is a win-win for sports fans globally."
Keywords: yahoo acquisition citizen sports
Ticker(s): YHOO
