01/26/2010-Shares of eBay (NASDAQ:EBAY) are trading 2% higher to $24.15 Tuesday following an announcement by the company that, starting on March 30, it will eliminate fees on items with an auction start price of 99 cents or less, allowing sellers to list 100 items a month; eBay would take 9 percent of the final price or $50, whichever is less.

In addition, eBay said that, for sellers who list items often, new "eBay Stores" tiered subscription rates offer insertion fees as low as 3 cents per listing for 30 days, amounting to a 90 percent reduction over current rates.

CEO John Donahoe cited the success of similar changes in Europe during eBay's earnings conference call last week

Contact Chip Brian

SmarTrend analyzes over 5,000 securities simultaneously throughout the trading day and provides its subscribers with trend change alerts in real time. To get a free trial of our trading calls and maximize your trading results, please visit http://www.TradeTheTrend.com.

Get exclusive, actionable insight into how the market is expected to trend prior to market open with our free morning newsletter. Sign up at www.TradeTheTrend.com/signup.html