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Wal-Mart's Price Battle Wages On, Vasquez Willing to Keep Slashing Prices (WMT,AMZN) - 11/19/2009 10:05:19 AM

11/19/2009-A month after Wal-Mart (NYSE:WMT) shook the previously balanced equilibrium of the online retail book scene, which was led by Amazon.com (NASDAQ:AMZN), with its price battle, the company's online boss sent another message to competitors, You will not win.

According to a report form The Post, Walmart.com CEO Raul Vasquez said, " If they react and match our prices, we're going to continue to lower our prices."

The promise to competitors represents Wal-Mart's willingness to pick up the gloves and resume its price battle with Amazon.com or any other online retailer.

Vasquez said a few weeks ago, "If there is going to be a Wal-Mart on the Web, its going to be Walmart.com."

The Post added that even though Amazon.com currently holds the title with its $19.5 billion online business, Walmart.com seems to be catching up quick, growing at a faster rate this year by about 1.4%.


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