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News Watch
- 11/17/2009 3:42:23 PM
By Chip Brian, SmarTrend Analytics Team
11/17/2009 - Chipotle Mexican Grill (NYSE:CMG) secured its first London location and finalizing design and building plans. The restaurant will be the restaurant chain's first location in Europe and is expected to open in April of 2010. Founder, chairman and co-chief executive officer Steve Ells said, "We are very encouraged by the prospects for Chipotle in the UK. London has become an important food city over the years, especially because of the awareness of and desire for things like locally sourced, seasonal, and artisanal ingredients. These are all core values of Chipotle and we have been instrumental in bringing this kind of thinking to fast food in the U.S. We call it 'Food with Integrity' and it is how we are changing the way people think about fast food. We believe Londoners will appreciate our efforts to serve food that is raised right and in a way that is so accessible."
Contact Chip Brian
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