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Downgrade Alert for Harley-Davidson (HOG)

By Amy Schwartz

Harley-Davidson (NYSE:HOG) was downgraded from Equal Weight to Underweight at Barclays Capital today. The stock closed yesterday at $51.66 on volume of 3.5 million shares, above average daily volume of 3.4 million.

There is potential upside of 5.3% for shares of Harley-Davidson based on a current price of $51.66 and an average consensus analyst price target of $54.42. Harley-Davidson shares have support at the 200-day moving average (MA) of $49.14 and additional support at the 50-day MA of $47.49.

Harley-Davidson, Inc. designs, manufactures, and sells motorcycles. The Company's products include heavyweight touring, custom, and performance motorcycles, as well as a line of motorcycle parts, accessories, and general merchandise. Harley-Davidson also provides motorcycle floor planning and parts and accessories financing to its North American and European dealers.

Harley-Davidson share prices have moved between a 52-week high of $60.67 and a 52-week low of $36.36 and closed yesterday at 42% above that low price at $51.66 per share. Over the last five market days, the 200-day moving average (MA) has gone down 0.3% while the 50-day MA has advanced 0.9%.

SmarTrend recommended that subscribers consider buying shares of Harley-Davidson on July 1st, 2016 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $50.06. Since that recommendation, shares of Harley-Davidson have risen 5.7%. We continue to monitor HOG for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.

Keywords: analyst upgrades/downgrades Harley-Davidson

Ticker(s): HOG