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Downgrade Alert for Green Mountain Coffee Roasters (GMCR)

By Shiri Gupta

Green Mountain Coffee Roasters (NASDAQ:GMCR) was downgraded from Buy to Hold at Argus Research today. The stock closed yesterday at $89.02 on volume of 3.7 million shares, above average daily volume of 2.1 million.

Green Mountain Coffee Roasters, Inc. roasts Arabica coffees and offers various coffee selections. The Company's products include single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees sold under the Green Mountain Coffee Roasters brand. Green Mountain serves offices, supermarkets, and convenience stores, and operates a direct mail business.

In the past 52 weeks, shares of Green Mountain Coffee Roasters have traded between a low of $56.87 and a high of $158.87 and closed yesterday at $89.02, which is 57% above that low price. In the last five trading sessions, the 50-day moving average (MA) has fallen 1.9% while the 200-day MA has slid 0.3%.

Potential upside of 43.3% exists for Green Mountain Coffee Roasters, based on a current level of $89.02 and analysts' average consensus price target of $127.54. The stock should find initial resistance at its 50-day moving average (MA) of $113.52 and further resistance at its 200-day MA of $128.26.

SmarTrend recommended that its subscribers protect gains by selling shares of Green Mountain Coffee Roasters on March 26th, 2015 by issuing a Downtrend alert when the shares were trading at $115.23. Since that call, shares of Green Mountain Coffee Roasters have fallen 22.7%. We are now looking for when a new Uptrend will commence and will alert SmarTrend subscribers in real time.

Keywords: analyst upgrades/downgrades Green Mountain Coffee Roasters

Ticker(s): GMCR