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Watch for Continued Losses in Shares of Francescas Holdi (FRAN)

By Shiri Gupta

Francescas Holdi (NASDAQ:FRAN) traded at a new 52-week low today of $3.27. This new low was reached on below average trading volume as 134,000 shares traded hands, while the average 30-day volume is approximately 1.6 million shares.

There is potential upside of 63.2% for shares of Francescas Holdi based on a current price of $3.37 and an average consensus analyst price target of $5.50. The stock should run into initial resistance at its 50-day moving average (MA) of $5.62 and subsequent resistance at its 200-day MA of $5.88.

Francesca's Holdings Corporation operates as a holding company. The Company, through its subsidiary, retails women's apparel products that cater to the 18-35 year-old fashion conscious, female customers. Fracesca's offers apparel, jewelry, accessories, and gifts.

In the past 52 weeks, shares of Francescas Holdi have traded between the current low of $3.27 and a high of $8.48 and are now at $3.37. Over the last five market days, the 200-day moving average (MA) has gone down 1% while the 50-day MA has declined 4.6%.

SmarTrend recommended that its subscribers protect gains by selling shares of Francescas Holdi on August 27th, 2018 by issuing a Downtrend alert when the shares were trading at $6.72. Since that call, shares of Francescas Holdi have fallen 49.9%. We are now looking for when a new Uptrend will commence and will alert SmarTrend subscribers in real time.

Keywords: 52 week high/lows francescas holdi

Ticker(s): FRAN