Shares of Mattel (NYSE:MAT) traded today at $42.18, breaking its 52-week high. So far today approximately 112,000 shares have been exchanged, as compared to an average 30-day volume of 2.9 million shares.

Potential upside of 4.4% exists for Mattel, based on a current level of $42.16 and analysts' average consensus price target of $44.00. The stock should discover initial support at its 50-day moving average (MA) of $39.04 and subsequent support at its 200-day MA of $35.93.

In the past 52 weeks, shares of Mattel have traded between a low of $30.15 and a high of $42.18 and are now at $42.16, which is 40% above that low price. The 200-day and 50-day moving averages have moved 0.44% higher and 0.88% higher over the past week, respectively.

Mattel, Inc. designs, manufactures, and markets a broad variety of children's products on a worldwide basis. The Company sells its products to retailers and directly to consumers. Mattel's products include branded fashion dolls, infant and preschool products, toy cars, and electrical vehicles, among others.

SmarTrend recommended that subscribers consider buying shares of Mattel on July 17th, 2012 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $33.89. Since that recommendation, shares of Mattel have risen 23.7%. We continue to monitor MAT for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.