Shares of Krispy Kreme Doughnuts (NYSE:KKD) traded at a new 52-week high today of $13.13. So far today approximately 540,000 shares have been exchanged, as compared to an average 30-day volume of 1.4 million shares.

Based on a current price of $13.11, Krispy Kreme Doughnuts is currently 5.7% above its average consensus analyst price target of $12.36. The stock should discover initial support at its 50-day moving average (MA) of $10.18 and subsequent support at its 200-day MA of $7.74.

Over the past year, Krispy Kreme Doughnuts has traded in a range of $5.86 to $13.13 and is now at $13.11, 124% above that low. The 200-day and 50-day moving averages have moved 1.21% higher and 3.70% higher over the past week, respectively.

Krispy Kreme Doughnuts, Inc. owns, operates, and franchises retail stores that sell doughnuts. The Company operates its stores under the Krispy Kreme name and specializes in making doughnuts, including their Hot Original Glazed. Krispy Kreme fully displays the production process, also known as the doughnut making theater.

SmarTrend recommended that subscribers consider buying shares of Krispy Kreme Doughnuts on November 20th, 2012 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $8.88. Since that recommendation, shares of Krispy Kreme Doughnuts have risen 46.0%. We continue to monitor KKD for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.