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Recent 52-Week High Exceeded in Shares of priceline.com (PCLN)

By Shiri Gupta

priceline.com (NASDAQ:PCLN) traded at a new 52-week high today of $1868.54. This new high was reached on below average trading volume as 72,000 shares traded hands, while the average 30-day volume is approximately 549,000 shares.

There is potential upside of 0.9% for shares of priceline.com based on a current price of $1866.60 and an average consensus analyst price target of $1882.89. priceline.com shares have support at the 50-day moving average (MA) of $1310.36 and additional support at the 200-day MA of $1267.79.

Priceline.com Incorporated enables consumers to use the Internet to save money on a variety of products and services. The Company's product allows customers to name their own price on products or services and communicates that demand directly to participating sellers or to their private databases. Participants include domestic and international airlines, and hotel chains.

priceline.com share prices have moved between a 52-week high of $1868.54 and a 52-week low of $954.02 and are now trading 96% above that low price at $1866.60 per share. Over the last five market days, the 200-day moving average (MA) has remained constant while the 50-day MA has advanced 0.2%.

SmarTrend recommended that subscribers consider buying shares of priceline.com on August 5th, 2016 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $1,420.99. Since that recommendation, shares of priceline.com have risen 30.0%. We continue to monitor PCLN for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.

Keywords: 52 week high/lows Priceline.com

Ticker(s): PCLN