Shares of Hertz Global (NYSE:HTZ) traded today at $17.74, breaking its 52-week high. Approximately 378,000 shares have changed hands today, as compared to an average 30-day volume of 7.3 million shares.

Over the past year, Hertz Global has traded in a range of $10.22 to $17.74 and is now at $17.70, 73% above that low. Over the past week, the 200-day moving average (MA) has gone up 0.3% while the 50-day MA has advanced 1.8%.

There is potential upside of 21.1% for shares of Hertz Global based on a current price of $17.70 and an average consensus analyst price target of $21.43. The stock should discover initial support at its 50-day moving average (MA) of $15.47 and subsequent support at its 200-day MA of $14.09.

Hertz Global Holdings, Inc. operates car and equipment rental centers throughout the United States and Europe.

SmarTrend recommended that subscribers consider buying shares of Hertz Global on August 13th, 2012 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $12.07. Since that recommendation, shares of Hertz Global have risen 45.7%. We continue to monitor HTZ for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.