First Cash Financial Services (NASDAQ:FCFS) traded at a new 52-week high today of $50.52. This new high was reached on below average trading volume as 65,000 shares traded hands, while the average 30-day volume is approximately 185,000 shares.

First Cash Financial Services share prices have moved between a 52-week high of $50.52 and a 52-week low of $33.27 and are now trading 50% above that low price at $49.92 per share. The 200-day and 50-day moving averages have moved 0.13% higher and 0.64% higher over the past week, respectively.

There is potential upside of 5.6% for shares of First Cash Financial Services based on a current price of $49.92 and an average consensus analyst price target of $52.70. The stock should find initial support at its 50-day moving average (MA) of $46.53 and further support at its 200-day MA of $42.79.

First Cash Financial Services, Inc. operates pawn stores. The Company's stores lend money on the collateral of pledged personal property, and retail previously-owned merchandise acquired through loan forfeitures. First Cash also operates check cashing stores and provides software to third-party operators in the check cashing industry.

SmarTrend recommended that subscribers consider buying shares of First Cash Financial Services on November 19th, 2012 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $46.06. Since that recommendation, shares of First Cash Financial Services have risen 7.7%. We continue to monitor FCFS for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.