Shares of Hertz Global (NYSE:HTZ) traded at a new 52-week high today of $20.37. So far today approximately 3 million shares have been exchanged, as compared to an average 30-day volume of 5.8 million shares.

Hertz Global Holdings, Inc. operates car and equipment rental centers throughout the United States and Europe.

Hertz Global (NYSE:HTZ) has potential upside of 12.9% based on a current price of $19.99 and analysts' consensus price target of $22.57. The stock should discover initial support at its 50-day moving average (MA) of $17.58 and subsequent support at its 200-day MA of $14.56.

In the past 52 weeks, Hertz Global share prices have been bracketed by a low of $10.22 and a high of $20.37 and are now at $19.99, 96% above that low price. In the last five trading sessions, the 50-day moving average (MA) has climbed 1.3% while the 200-day MA has risen 0.4%.

SmarTrend recommended that subscribers consider buying shares of Hertz Global on August 13th, 2012 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $12.07. Since that recommendation, shares of Hertz Global have risen 52.9%. We continue to monitor HTZ for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.