Hertz Global (NYSE:HTZ) traded at a new 52-week high today of $18.25. Approximately 577,000 shares have changed hands today, as compared to an average 30-day volume of 6.8 million shares.

Over the past year, Hertz Global has traded in a range of $10.22 to $18.25 and is now at $18.24, 78% above that low. Over the last five market days, the 200-day moving average (MA) has gone up 0.4% while the 50-day MA has advanced 1.9%.

Hertz Global Holdings, Inc. operates car and equipment rental centers throughout the United States and Europe.

Hertz Global (NYSE:HTZ) has potential upside of 22.2% based on a current price of $18.24 and analysts' consensus price target of $22.29. The stock should find initial support at its 50-day moving average (MA) of $16.28 and further support at its 200-day MA of $14.22.

SmarTrend recommended that subscribers consider buying shares of Hertz Global on August 13th, 2012 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $12.07. Since that recommendation, shares of Hertz Global have risen 50.1%. We continue to monitor HTZ for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.