Hershey (NYSE:HSY) shares have crossed bearishly below their 10-day moving average of $73.69 on a volume of 323K shares. Swing traders may find an opportunity for a short position, as such a crossover often suggests lower prices in the near term.

Hershey share prices have moved between a 52-week high of $74.71 and a 52-week low of $59.32 and are now trading 23% above that low price at $73.25 per share. Over the past week, the 200-day moving average (MA) has gone up 0.5% while the 50-day MA has advanced 0.3%.

SmarTrend is tracking the current trend status for Hershey and will alert subscribers who have HSY in their portfolio or watchlist when shares have changed trend direction.