Brookdale Senior Living (NYSE:BKD) traded today at a new 52-week high of $27.15. This new high was reached on below average trading volume as 469,000 shares traded hands, while the average 30-day volume is approximately 1 million shares.

Potential upside of 7.1% exists for Brookdale Senior Living, based on a current level of $27.07 and analysts' average consensus price target of $29.00. The stock should find initial support at its 50-day moving average (MA) of $24.57 and further support at its 200-day MA of $20.60.

Brookdale Senior Living Inc. operates senior living facilities in the United States. The Company offers its residents access to a full continuum of services across all sectors of the senior living industry. Brookdale Senior operates independent living facilities, assisted living facilities, continuing care retirement communities, and a skilled nursing facility.

Over the past year, Brookdale Senior Living has traded in a range of $14.99 to $27.15 and is now at $27.07, 81% above that low. The 200-day and 50-day moving averages have moved 0.55% higher and 0.62% higher over the past week, respectively.

SmarTrend recommended that subscribers consider buying shares of Brookdale Senior Living on November 20th, 2012 as our proprietary SmarTrend analytics indicated a new Uptrend was in progress when shares hit $24.57. Since that recommendation, shares of Brookdale Senior Living have risen 9.0%. We continue to monitor BKD for any potential shift so investors can protect gains and will alert SmarTrend subscribers immediately.