Yahoo! (Nasdaq:YHOO) to Be Exclusive Search on Spain's Telefonica Espana Mobile PortalYahoo! (Nasdaq:YHOO) announced Thursday that it is powering the mobile Internet search experience and sponsored search advertising on Spain's largest operator network, Telefonica Espana's emocion portal.
This announcement builds on the mobile search partnership with O2 Germany launched in November 2009, as well as the larger agreement announced in October 2007 to provide consumers with Yahoo! as the primary search service on Telefonica's mobile portals in 15 European and Latin American countries.
"This is an important milestone as we extend our relationship with Telefonica and offer consumers across Spain with an engaging mobile search experience that enables them to discover their world and the world around them," said Rich Riley, senior vice president, Yahoo! Europe, "Together, Telefonica and Yahoo! are enhancing the mobile Internet experience for consumers, while creating scale for advertisers, enabling them to reach the rapidly growing audience of mobile consumers."